Higher Education Marketing Automation Case Studies

Huntington University – Build a Brochure
An in depth case study and 2004 Print on Demand Institute Award Winner.  Scope 1 Marketing Technologies launched a closed loop recruiting program for Huntington College that allowed students to build their own view book online, including only the relevant text and graphics from each of Huntington’s 127 majors.  The student views a PDF brochure online, receives a printed version in the mail and all of the relevant information the counselor requires is instantly sent to the appropriate counselor.  This automated response system acquired more newly enrolled students than any other source. Download the pdf »