Higher education is rife with bundled marketing automation solutions that cost a bundle and strap schools, colleges, and universities with long term, multi-year contracts. Typically these higher education marketing solutions fall far short of specialized and complex marketing automation needs of schools, colleges, and universities and fail to provide even adequate customer support.
Customer Relationship Management (CRM) and University Management Systems (UMS) are procured to automate the collection and management of data. But the solutions can be difficult to work with. Often, they create more hands on work instead of reducing it! Some promote nothing more than old-fashioned mail merge as true personalization when personalization and real time interactivity through Internet, email, and social media applications present so many more options to integrate communications and connect and engage your constituents.
Scope 1 recognized the need for a holistic approach to relationship management across all school, college, or university departments—including student, alumni, community and donor relationship programs. With Scope 1 marketing automation technologies, we provide a platform to host custom solutions that provide linkage and integration between individual departments and levels and their respective goals and campaigns. Alumni Relations and Development/Advancement teams, for example, can perform more effectively if the data from admissions is clean, handed off in real time, and is easily accessible. Data sits at the core of our marketing automation model. Utilizing information gained not only at the beginning of a relationship, but throughout the evolution of the relationship to develop long lasting mutual benefit for the individual and the institution. This is what makes us different.
At Scope 1, we provide custom, cost effective marketing automation solutions, not cookie cutter software programs. We focus on what you need, the departmental needs of attracting potential students, creating positive alumni interactions, reaching out to the community, and facilitating increases in advancement. We achieve this through enhancing marketing campaigns with relevant content, integration of the campaign marketing tools and by providing real time access to campaign data. Yes, we can manage individual campaigns, but we also make it easy for the rest of the organization to use the information and data that comes out of each campaign, facilitating interdepartmental communication and easy access to the data from one department to the next.
Having a Social Media Strategy will help you incrementally build loose individual relationships into brand loyal fanatics, it’s simply a question of time, effort and planning. Balancing the social needs of the consumer with the goals and interests of the institution. The question is how do you do it effectively and how do you prove your results. You can jump start the process here. We’ll explore how a higher education institution develops a Social Media Plan, how a cohesive strategy extends beyond the actual web sites in use, and how to measure the work being done.
In the sense that your institution is losing out on a very cost effective and influential method of connecting with Potential Students, Current Students, Alumni, Fans and Donors. How many of your constituents are you currently connecting with via Social Media? Maybe 5-20%? If you look at the total number of graduates from your institution over the last 50 years, it’s probably even less. Did you know that the fastest growing group on Facebook is females age 55-65? Have you decided on how Alumni Relations, Development & Employment Service teams will reach out to this group and all of the rest?